RASCoLS

Influencers

The RASCoLS of Influence

Reciprocity  
Authority
Scarcity
Consistency/Commitment
Likingness
Social Proof

“o” for Others

I am tab #1 content. Click edit button to change this text. One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin.
I am tab #2 content. Click edit button to change this text. A collection of textile samples lay spread out on the table – Samsa was a travelling salesman.
I am tab #2 content. Click edit button to change this text. A collection of textile samples lay spread out on the table – Samsa was a travelling salesman.
I am tab #3 content. Click edit button to change this text. Drops of rain could be heard hitting the pane, which made him feel quite sad. How about if I sleep a little bit longer and forget all this nonsense.
I am tab #3 content. Click edit button to change this text. Drops of rain could be heard hitting the pane, which made him feel quite sad. How about if I sleep a little bit longer and forget all this nonsense.
Tab Content

“If operators are busy, please call again.”

vs. 

“Operators are waiting, please call now.’

I am tab #2 content. Click edit button to change this text. A collection of textile samples lay spread out on the table – Samsa was a travelling salesman.
I am tab #3 content. Click edit button to change this text. Drops of rain could be heard hitting the pane, which made him feel quite sad. How about if I sleep a little bit longer and forget all this nonsense.

Add Your Heading Text Here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

The Power of Social Proof

“If operators are busy, please call again.”  –  Mental Image:    Perception of others’ action, even if completely anonymous
                                                                                        “then other people like me also watching and calling”     

      vs.

 “Operators are waiting, please call now.”  –   Mental Image: scores of bored inactive reps waiting by silent phones
                                                                                               indicative of low demand and poor sales