Switch

Switch by Heath

  1. FOLLOW THE BRIGHT SPOTS – investigate what’s working and clone it!  (Jerry Sternin, Vietnam / Solutions Focused Therapy)
  2. SCRIPT THE CRITICAL MOVES – don’t think big picture, rather think in terms of specific behaviors (1% milk; 4 rules at Brazilian railroad)
  3. POINT TO THE DESTINATION – change is easier when you know 1) Where you are going & 2) Why it’s worth it    (“you’ll be 3rd graders soon”; No dry holes at BP)
  1. FIND THE FEELING – knowing something isn’t enough to cause change, need to make people feel something (piling gloves on the table; chemotherapy video game; Robyn Waters’ demo at Target)
  2. SHRINK THE CHALLENGE – breakdown the change until it no longer spooks the elephant  (5 minute room rescue; procurement reform)
  3. GROW YOUR PEOPLE – cultivate a sense of identity & instill the growth mindset (Brasilate’s “inventions”; jr. high math kids turn around)
  1. TWEAK THE ENVIRONMENT – change the situation b/c when the situation changes, the behavior changes  (throw out phone system; click ordering, simplify the online time sheet)
  2. BUILD HABITS – when behavior is habitual, it’s “free” b/c it doesn’t tax the rider, therefore look for ways to encourage habits 1) setting 2) “action triggers” 3) waiting two bowls of soup while dieting 4) using checklists
  3. RALLY THE HERO – behavior is contagious, help it spread  (“Fataki” in Tanzania;  free spaces in hospitals; seeding the tip jar)
  1. What looks like a people problem is often a situation problem
  2. What looks like laziness is often exhaustion (not physical)
  3. What looks like resistance is often a lack of clarity
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3 Surprises About Change

1) What Looks Like a People Problem is often a Situation Problem

2) What Looks Like Laziness is often Exhaustion (not physical)

3) What Looks Like Resistance is often a Lack of Clarity